KIDS KINO INDUSTRY TALKS
Register and join our monthly KKI Talks webinars for film industry professionals. Inspiring, informative, connecting and FREE!
Kids Kino Industry Talks will be back in January 2021! Stay tuned!
Register to the KKI Talks live webinar
“THE NEW NORMAL: Kids Media behaviors that are here to stay“.
The session will be run on ZOOM, 15th December, 12:00-13:00 CET. (registration closed)
hosted by: Viola Gabrielli (Head of Programme, Kids Kino Industry) at New Horizons Association
speakers: Eric Huang, Children’s Media Consultant, UK, Pete Robinson, Chief Strategy Officer of Kids Know Best, UK
The COVID pandemic has affected the lives of people around the world. This talk explores the ways in which lockdowns and the ‘new normal’ have affected children and families: how they pass the time together and apart, how they consume media, and how children’s media companies worldwide are shifting their strategies to build and launch franchises for this captive audience. Join Pete Robinson (Chief Strategy Officer of Kids Know Best) and Eric Huang (children’s media consultant) as they discuss the children’s media industry and how the COVID crisis has changed and reinforced trends.
Kids Know Best
KidsKnowBest is a kids’ media agency offering services including research and development, content strategy, video production and media buying. Clients include Universal, Disney, LEGO, Rovio, Itsu, Smyths Toys, Mattel, eOne, Guru, Puffin Books and Hasbro.
What if I can’t attend live?
Don’t worry. The webinar will be recorded. Once you have registered, you will get the link to the recording straight to your email box. Although we truly encourage you to join us live, you can always watch our webinar later.
Meet the panelists
Eric Huang
Children’s Media Consultant, UK
Eric Huang is a failed palaeontologist from LA. He’s worked in children’s media for over 20 years in a variety of creative roles with Disney, Penguin, Mind Candy, and LEGO. Eric is currently a creative consultant based in London. He sits on the advisory board of a number of start-ups, and helps companies with creative strategy, storytelling, and licensing.
Pete Robinson
Chief Strategy Officer of Kids Know Best, UK
Pete’s main role at KidsKnowBest is to grow out the research team and to maintain a focus on keeping kids at the heart of the company’s operations and strategy as a critical means of success.
With an impressive background in research and 20 years’ experience in kids and family media, Pete’s strength lies in his success at helping clients to interpret the behaviours and responses of their audiences and consumers. His specialism lies in blending academic and commercial research to develop new methods of understanding audiences, including developing models like ‘fanatomy’ and ‘emotional scheduling’ that help brand owners, networks and platforms create better audience and consumer experiences.
Pete is a regular speaker at showcase industry events including MIPCOM, Cinekid, Kidscreen, CMC, MRS Kids and Youth Insight Conference.
While waiting for the next Kids Kino Industry Talks in 2021, we think you might be interested in the Kids Kino Industry and Polish Film Festival in Gdynia webinars which are available on YouTube.
CO-PRODUCING WITH CHINA
IMPACT – Shaping productions between arthouse and family entertainment
THINKING BIG BUT WRITING LOCAL – Masterclass with Philip LaZebnik
The sessions were held live, 11th December, as part of the cooperation between the Kids Kino Industry and the Polish Film Festival in Gdynia.